Have you ever heard of a guy going to a spa on a date?" Calvin Lui, the 27-year-old CEO of Maverick Online, is surveying the company brain trust. Lui has 35 days before the launch of his Internet start-up, a consumer and lifestyle website for men, and he's got another big decision to make.
"I've never done that," says Maverick co-founder Steve Lombardi, "but I'd take it as long as a hot chick was around."
"I wouldn't go to a spa," says Rich Schwerin, the website's editor. "Not unless there was a Japanese woman walking on my back."
Andrew Sugerman, the...