Looking for ways to improve the bottom line? Try selling the boss on this idea: take all the people in the office on a three-day trip. Fly them to an exotic locale so they can learn kayaking--at his expense.
It's tough to imagine the CEO of a lean, mean operation falling for that one five years ago. It's tougher still to imagine that it would work, as a lot of CEOs apparently now do. Major businesses like Pfizer, American Express and Southwest Airlines, along with much smaller outfits, are laying out more than $55.3 billion annually--almost twice what they spent in...
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