Eulogy: DAVID OGILVY

The clearer the vision, the deeper the passion, the higher the level of achievement. This could be a manifesto for DAVID OGILVY's remarkable life. I met him in Venice, Italy, in 1986. I was stunned to find out that he knew who I was and what I had done. As we parted he said, "Pat, you have it in your heart. I can tell. But unless you're ready to fight for what you believe in, it won't matter." Today I hear those words often, always in his voice. David Ogilvy was far more than a Hall of Fame copywriter. He became...

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