The 60-Second Book

A new high-tech publishing technique is creating a literary big bang for America's would-be authors

Which of the following claims is not a lie? You can make thousands of dollars at home stuffing envelopes! If you pass along this message to just three friends, you will be rewarded with untold riches! For less than $400 you, yes you, can publish your own book and sell it through Amazon.com BarnesandNoble.com Borders.com and thousands of bookstores nationwide!

The answer, budding authors, is No. 3, thanks to a bold new publishing technology known as Print on Demand. Put simply, POD turns upside down the traditional economics of the $27.5 billion publishing industry by allowing books...

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