George W. Bush was falling into a rut. For all his early success--a gaudy lead in the polls, a $37 million-and-rising war chest--the Texas Governor, after a month of delivering the same airy, slogan-rich speech, was sounding stale and tired by mid-July. His Republican opponents were calling him the all-money-and-no-message candidate, and the label was beginning to stick. (Sensitive to the charge, Bush half seriously asked his finance chairman if there was any way "to slow down" the flow of contributions.) And to make matters worse, Bill Clinton was trying to provoke Bush from the presidential podium, archly recalling how in...
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