Politics and Pop

With George, the politics-and-celebrity magazine he founded and had edited since 1995, John F. Kennedy Jr. channeled the public attention that was his inheritance into a field where attention is the major currency. David Pecker, the former president and CEO of Hachette Filipacchi, George's publisher, recalls that after the 1992 election, Kennedy "became fascinated with the convergence of politics and pop culture," which was the organizing principle of George. Sporting Cindy Crawford on its first cover, George sought to draw celebrity-mad readers to politics, if not always for the most serious reasons--for instance, it ran a beefcake photo of a strategically...

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