Ad Land

The Brothers Grim: It is one of the most bizarre advertising campaigns to appear on television in recent years, and yet its segments contain more far-reaching wit than almost any other 1 1/2 minutes of must-see TV. Promoting MTV, the Jukka Brothers slots create a kind of Hansel and Gretel-meets-Deliverance world in which coolness-deprived backcountry woodsmen learn about the outside universe only through the bikini-filled music network. When's the movie?


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!