Ad Land

The Brothers Grim: It is one of the most bizarre advertising campaigns to appear on television in recent years, and yet its segments contain more far-reaching wit than almost any other 1 1/2 minutes of must-see TV. Promoting MTV, the Jukka Brothers slots create a kind of Hansel and Gretel-meets-Deliverance world in which coolness-deprived backcountry woodsmen learn about the outside universe only through the bikini-filled music network. When's the movie?

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