As Chairman of the Joint Chiefs of Staff, I referred to the men and women of the armed forces as "G.I.s." It got me in trouble with some of my colleagues at the time. Several years earlier, the Army had officially excised the term as an unfavorable characterization derived from the designation "government issue." Sailors and Marines wanted to be known as sailors and Marines. Airmen, notwithstanding their origins as a rib of the Army, wished to be called simply airmen. Collectively, they were blandly referred to as "service members."
I persisted in using G.I.s and found I was in good...