Your Money: May 3, 1999

SNAP, CRACKLE, PAY Following Kellogg and Quaker Oats, General Mills just raised cereal prices 2.5%, adding a nickel or dime to boxes of Wheaties and Cheerios. It's a risky move for the industry, what with low grain prices, inflation nonexistent and cereal selling for about $2.85 a box. In the past few years, consumers and investors have punished Kellogg for raising prices; it reported a 30% slide in earnings last week, and its CEO was eased out this year for the poor performance.

TRADE WINDS He rode the tech wave skillfully, but now Fidelity Magellan manager Robert Stansky seems a bit...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!