Taking Stock In Smut

Displaying naked greed, Internet porn sellers are heading for Wall Street

Sex has always sold--in any medium and in every era. Yet the Internet has been virtual Viagra for the adult industry, with 1998 online earnings topping $1 billion, according to Forrester Research, up about 30% from 1997. Lately, the only things selling better than sex on the Net are Net companies' initial public offerings. Entrepreneurs are seeking to combine the trends by taking their online porn companies public.

As CEO of the Internet Entertainment Group, a smutty company infamous for revealing Pamela Anderson and Tommy Lee's most intimate moments and, last month, rocker Keith Richards in the saggy buff, Seattle's Seth...

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