Elmer Fudd Down Under

In Australia few animals are as loathed as the rabbit. A non-native, it outbreeds and outeats the local fauna. That's why the Easter Bilby has caught on. The beady-eyed 5-lb. marsupial is on the endangered-species list thanks to rabbits, but its candy version has prospered, scoring 10% of all the country's Easter-chocolate sales. Somehow the Playboy Bilby doesn't seem as cute an idea.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!