Campaign 2000: The Bush Rolodex

If George W. wants his campaign to look different from his dad's, why is he enlisting Dad's staff?

You're the wildly popular Governor of Texas, the alpha dog in the G.O.P.'s presidential Iditarod, running 15 points ahead of Al Gore in the polls. It all looks perfect, except for those three small matters you can't do anything about: you look like your father, you sound like your father, and you're just one Herbert shy of sharing the old man's four-part name.

That name recognition isn't all bad--it helped make George Walker Bush the front runner--but he knows it won't take him where he wants to go. And so, at a time when he isn't saying much of anything...

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