Back in the Swing

Hef, 72, says he's having the time of his life. So what's he wistful about?

I first contemplated using this column for evil purposes when TIME agreed to shell out $10,000 to adopt a stretch of highway for me. If they'll do that, I reasoned, imagine what other people will do. I dreamed of strong-arming mayors to give me keys to their cities, persuading a minor league team to let me throw out the first pitch and getting women to talk to me. Then it struck me: I needed to see the Playboy Mansion.

Sure enough, Hugh Hefner agreed. After driving up the driveway of the estate and giving my name to a talking rock that...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!