Music: Spicing The Mix: Latin pop prepares to take on America

Latin pop prepares to take on America

A funny thing happened last week in Salt Lake City, Utah. After Ricky Martin's electrifying rendition of La Copa de la Vida performed the musical equivalent of CPR on a listless Grammy Awards telecast in Los Angeles, fans descended on Salt Lake's record stores and picked them clean of the Latin singer's albums. Runs on his albums were reported in L.A. and Miami too, but none was more surprising than the one in Salt Lake, a town better known for its allegiance to the Osmond Brothers than its enthusiasm for Latin pop. Grammy host Rosie O'Donnell summed up what a lot...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!