People: Mar. 15, 1999

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Who needs free alarm clocks and umbrellas? To spike moribund magazine sales, it seems, nothing works better than hiring a new reporter--particularly one with an international following and a Nobel Prize. That at least has been the experience of Cambio, a Colombian newsweekly whose newsstand sales have doubled since novelist GABRIEL GARCIA MARQUEZ bought the flagging magazine and joined its reporting staff. Undercover assignments are out of the question, but the author, who worked at a newspaper before becoming a novelist, insists on doing his own legwork and recently covered peace talks between the government and rebels....

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