Bosom Buddies

Today's men's magazines all share a common interest. Can you tell?

Breasts have never really gone away, as any two-month-old or longtime viewer of certain premium cable channels will tell you. And yet a heightened fascination with things bosomy seems to have infected the world of men's magazines--the general-interest sort, I mean. This is largely due to Maxim, the British import, which, in its year-and-a-half of American existence, has shaken the world of cigar love and five steps to great abs.

The cover of any successful magazine is a shrewd advertisement for what lies inside. Maxim's each month features one buxom starlet or another leaning over or hunching her shoulders or toying...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!