Breasts have never really gone away, as any two-month-old or longtime viewer of certain premium cable channels will tell you. And yet a heightened fascination with things bosomy seems to have infected the world of men's magazines--the general-interest sort, I mean. This is largely due to Maxim, the British import, which, in its year-and-a-half of American existence, has shaken the world of cigar love and five steps to great abs.
The cover of any successful magazine is a shrewd advertisement for what lies inside. Maxim's each month features one buxom starlet or another leaning over or hunching her shoulders or toying...