Your Money: Jan. 25, 1999

Hear an Ad, Then Call Free

If long-distance rates still aren't cheap enough for you, listen up--to the advertisement playing on the telephone. Last week BroadPoint Communications introduced a service that gives consumers as much as two minutes of free long distance for every 10-to-15-sec. targeted ad they hear. Already 40,000 callers have surfed to www.broadpoint.com to fill out a detailed questionnaire and obtain a PIN for the 800 service, known as FreeWay. Of course, with long-distance rates already as low as 10[cents] to 15[cents] a minute, listening to yet another Blockbuster or T.G.I. Friday's pitch may seem too...

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