Are you doing everything you can to protect your children? What if, God forbid, your daughter developed leukemia and needed a bone-marrow transplant? What if neither you nor your spouse could offer a close enough match to donate marrow? If you'd had the foresight to preserve some critical blood cells found in the umbilical cord and placenta that nourished your other children in the womb, you might be able to save your daughter's life.
Or at least that's the sort of pitch that has motivated more than 10,000 parents in the past three years to pay $1,000 to private companies...
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