Appearing in advertisements has long been something famous people do for money, but there used to be something slightly embarrassing about it. That's no longer true, and the proof is that people who now do it don't need the money. In fact, the two richest men in America have appeared in ads recently. Bill Gates has endorsed a brand of golf clubs, and Warren Buffett is pushing private jets. Peter Lynch, the investment guru, retired from Fidelity years ago but is back starring in commercials for the firm. Nathan Myhrvold, a Microsoft executive, also has endorsed a jet. The ads say...
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