TIME 100: Why Picking These Titans Was Fun

Our third TIME 100 list let us wrestle with how we live and work

When we did our first TIME 100 issue, which looked at our century's greatest leaders, I came to the conclusion that an era is shaped by the people who push its political ideas, such as fascism and communism, democracy and liberty. Then, when we picked the 20 most influential artists, I began to believe in the lasting power of cultural innovations, such as movies and television, jazz and rock. Now that we're dealing with business titans, I realize that economic initiative is what transforms us, from Henry Ford's assembly line to Bill Gates' software. Stay tuned: no doubt when we do...

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