1998 Technology Buyer's Guide: Better Business

Driven by the glamorous high-tech economy and its entrepreneurs, the rock stars of the '90s, business culture has become about as quicksilver as molten silicon. In growing numbers, the corporate employees of yesteryear are going out on their own and becoming small-business owners. In fact, 7 million Americans are running small businesses now, up from 4.8 million just four years ago.

The shift in work culture is complex, but there's one really practical factor that accounts for the flourishing world of small business: you can do it fast and do it cheap. You can replicate all the functions of a fancy...

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