When Ads Subtract

The long arm of Madison Avenue can stamp a trademark just about anywhere

A major television network bought advertising space on a banana I recently ate. This is not a sentence I've had a chance to say often in my life, so I'm going to repeat it: A major television network bought advertising space on a banana I recently ate.

Since the executives at the network--it was ABC, by the way--spent good money for their ad, I figure I should tell them something about the demographics of their one-person target audience. I'm part of the 35-to-50 age group--part of the far smaller age group that turned 44 last May 21, if you must know....

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