At Wired Magazine, where he's executive editor, Kelly is known to the young staff members as "the balloon that we all follow." It's a perfect description of the lofty Kelly, who has been floating from one intriguing idea to another--and leading people there--ever since the love-bead days when he edited the Whole Earth Review. In this short, trenchant book, he explains how the networked economy is turning old economics upside down: the more plentiful things are, the more valuable they become; dumb parts, when connected, yield smart results; and if you really want a business to grow, give away your product...
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