It is the season of high anxiety and road trips. Across the U.S., the families of more than a million high school seniors--at least those who did not do so this July and August--are spending a good portion of this autumn visiting college campuses. As the days dwindle down to a precious few before applications are due, the students are struggling to find--and get into--a college or university that will bestow upon them a pedigree ensuring success in life. Poised to court them are college-admissions staffs bristling with view books, videos and other lures of modern marketing, eager to deliver to...
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