There's a scary moment during tonight's WCW Thunder wrestling program: a referee collapses and is rushed to the hospital. He's not part of the show. He's a football ref, and he's in a commercial touting University of North Carolina Health Care. Channel surf in Raleigh-Durham and you can see an artsy black-and-white ad featuring a country singer who doesn't have the usual complaints of "heartbreak"--brought to you by the WakeMed hospital's new Heart Center in Raleigh. Or a Duke ad--the sort of tasteful, care-focused spot you'd expect from a prestigious academic hospital--in which the real-life doctors featured just happen to be...
To continue reading:
or
Log-In
