Tobacco Wars

Cowboys Meet Political Correctness in Montana

It's enough to make a cowboy spit. While the beer and liquor flowed and cigars flared in the new sky boxes of Montana State University's football stadium, local collegiate rodeo boosters were drowning their sorrows elsewhere. M.S.U., which played host to the College National Finals Rodeo for 25 years until 1997, almost had the lucrative, week-long competition back for June 1999, much to the pleasure of the Bozeman Chamber of Commerce and the Lions Club. But once it became clear that the rodeo's big-money sponsor, U.S. Tobacco, planned to hang signs in the arena and hand out free samples of that...

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