Winner By A Nose

The sweet smell of success at the 26th annual FiFi awards in honor of the world fragrance industry

Hundreds of well-dressed women are sniffing one another. They sit under a marquee spelling THAT'S SCENTERTAINMENT in Manhattan's Lincoln Center, asking one another, "Do you like my fragrance?" The answer, invariably, is yes.

But that lie will soon be dispelled, because for every perfumer who goes home with a FiFi award, four or five will go home with nothing but the stink of failure. More than 1,500 of the best-smelling people in the world have paid a minimum of $950 a ticket to attend the black-tie 26th Annual Fragrance Foundation Awards celebrating the $5 billion industry, and by the end...

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