Looking For Leonardo

Leo, Leo, Leo--I'm so sick of that Leo DiCaprio. Bad enough he's on the cover of every teen magazine on the planet. Now he's invaded my home page--and my home. Ever since Titanic set sail, "DiCaprio" has been the most searched-for word on Pathfinder, Time Inc.'s website, relegating the Coke and Pepsi of the search-word business--"sex" and "Bill Gates"--to also-rans. Leo searches are especially frenzied from 4 p.m. to 8 p.m. Schoolgirls coming home, I figure, as the sweet spot of the time zone rolls west.

All this looking for Leo would be O.K. if I could escape him at Casa...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!