The Viagra Craze

A pill to cure impotence? Afflicted men are saying Yesss! But is this the end of sex as we know it?

Besides its phony name, funny shape and unappetizing color, what's not to like about Viagra, the new pill that conquers impotence? Could there be a product more tailored to the easy-solution-loving, sexually insecure American psyche than this one? The drug, manufactured by Pfizer, went on sale three weeks ago, finally giving talk-show hosts something other than Bill Clinton and Pamela Lee to crack smarmy jokes about.

Spurred, perhaps, by just that sort of publicity, would-be patients have been besieging urologists' offices and sex clinics--men both genuinely dysfunctional and merely dissatisfied, skulking around in hopes of achieving "better" erections through chemistry. Already,...

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