To Our Readers: Mar. 23, 1998

Here at TIME we regularly publish lists of superlatives, such as our project that begins next month profiling the 100 Most Influential People of the Century. Now, we're pleased to report, TIME has turned up atop a prestigious list of someone else's crafting. Adweek, a major advertising trade journal, has declared TIME No. 1 on its list of the 10 hottest magazines of 1997. TIME last graced the list in 1983, in the No. 7 spot.

Naturally, we were proud to receive this honor. But, being journalists, we were also curious about how Adweek measures heat. We learned from Eric Garland,...

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