Notebook: Jan. 26, 1998

WINNERS & LOSERS BIG DOINGS ON THE SMALL SCREEN

[WINNERS]

CBS The Bloodshot Eye gets back on the gridiron. Sure, it's pricey, but look at the alternative: Tisch TV

WARNER BROS. ER is king. Without Seinfeld, NBC realizes Must-See TV is Must-Pay (through the nose) TV

RUPERT MURDOCH Four years ago, people said he paid too much. Now it's peanuts

[& LOSERS]

NBC Sure, they have the Olympics, but what's a demographic guy gonna watch without football and Jerry?

TNT Punts on fourth down and loses NFL. Now it's an open field for ESPN with no tacklers in sight

SAM DONALDSON...

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