Next year's political model may resemble a 61-year-old businessman named Guy Millner. In 1994, armed with $1.6 million of his own money, Millner jumped into Georgia's gubernatorial race and won the Republican primary before losing narrowly to incumbent Democrat Zell Miller. Two years later, Millner ran for Georgia's vacant U.S. Senate seat--again gaining the G.O.P. nod, and again falling short in the general election. Political wags figured he was finished, or possibly broke--Millner had footed $6.4 million of that campaign's costs. But this summer Millner surprised them and announced his candidacy for Governor in 1998. Polls show him ahead by 10...

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