HOW CASINOS HOOK YOU

THE GAMBLING INDUSTRY IS CREATING HIGH-TECH DATABASES TO REEL IN COMPULSIVE PLAYERS

Sharon Willman was what the folks who run the local riverboat casino called a good customer. She played often, and she bet big. She lost many thousands of dollars. So when she stopped cruising on the Station Casino riverboat off St. Charles, Mo., the folks were naturally concerned. They sent her lots of nice invitations to parties and get-togethers to try to get her back. They kept at it. They even sent her a personal invitation to an exclusive "cocktail party" at the casino, where she and other "big winners'" would "become part of the action" in the shooting of a...

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