A NEW WORLD AT SONY

UNCONVENTIONAL BOSS NOBUYUKI IDEI IS ROLLING OUT A NEW STRATEGY: MORE THAN COOL GADGETS, HE WANTS A GLOBAL NET OF MULTIMEDIA PRODUCTS

The invitation said casual, although the occasion was anything but: dinner at the media moguls' summit, an annual gathering at which financier Herb Allen played host at his Sun Valley digs. Nobuyuki Idei was late and tired, and since he was still wearing a suit, he looked like the carbon-copy Japanese manager that Hollywood had taken to the cleaners in recent years. So the Sony Corp. president doffed his jacket and donned a Men in Black T shirt for his big entrance. "Just a little marketing gimmick," jokes Idei. "But the guests congratulated us." Idei got hoots of approval for Sony...

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