UNIVERSAL STAR

DRUMMED OUT AT WARNER, DOUG MORRIS IS MAKING SWEET MUSIC AT SEAGRAM

If Doug Morris' recent career were a rock single, it could well be Shake, Rattle and Roll. Morris was purged from top-ranked Warner Music following a nasty 1995 corporate bloodbath that shook out top management. "It was unprofessional...and unclassy," says Morris of the event. Though rattled, he soon became chairman of Seagram's Universal Music Group. And now he's on a roll. He boosted Universal's market share to third place from fifth and tripled earnings to $72 million this fiscal year, making music one of the few bright spots in Seagram's media diversification.

Universal was formerly MCA, which was skewered by critics...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!