UNIVERSAL STAR

DRUMMED OUT AT WARNER, DOUG MORRIS IS MAKING SWEET MUSIC AT SEAGRAM

If Doug Morris' recent career were a rock single, it could well be Shake, Rattle and Roll. Morris was purged from top-ranked Warner Music following a nasty 1995 corporate bloodbath that shook out top management. "It was unprofessional...and unclassy," says Morris of the event. Though rattled, he soon became chairman of Seagram's Universal Music Group. And now he's on a roll. He boosted Universal's market share to third place from fifth and tripled earnings to $72 million this fiscal year, making music one of the few bright spots in Seagram's media diversification.

Universal was formerly MCA, which was skewered by critics...