ONLINE TRADING FINALLY COMES OF AGE

As the sun rose on Omaha, Neb., last Tuesday morning, 42 traders confabbed on the floor of the brokerage firm Ameritrade, ready for battle. By the end of that grueling day, the top broker had executed a heroic 442 trades. Nice work, but nothing compared with the action in the next room. There, a rack of workstations had calmly processed 3,600 orders, all placed over the Internet. And that was in the first hour of trading.

Imagine the frenzy at Charles Schwab & Co., the nation's largest online brokerage house, as it attempted to handle the siege of 1.5 million customer...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!