Techwatch: Oct. 20, 1997

SURFING FOR MADISON AVENUE'S DOLLARS

So some Website banner ad invites you to "Click Here" to learn more about "Blah, blah, blah," and you think, "Not even if they paid me." Are you sure? What if reading a sales brochure, filling out a survey or making a purchase actually paid down the balance on your VISA card?

CyberGold, based in Berkeley, Calif., has spent the past year creating what CEO Nat Goldhaber calls "the first market for human attention," offering Web surfers CyberGold "coins" that can be transferred into their bank account, turned into the online currency Cybercash, or, as of...

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