THE NEW PROHIBITIONISM

THE CRUSADE AGAINST TOBACCO IS RELENTLESS. WHY DOES BOOZE GET A FREE RIDE?

The oddest thing about the current national crusade against tobacco is not its frenzy--our culture lives from one frenzy to the next--but its selectivity. Of course tobacco is a great national killer. It deserves all the pummeling it gets. But alcohol is a great national killer too, and it has enjoyed an amazingly free ride amid the fury of the New Prohibitionism.

Joe Camel has been banished forever, but those beloved Budweiser frogs--succeeded by even cuter Budweiser lizards--keep marching along, right into the consciousness of every TV-watching kid in the country.

For 26 years television has been free of cigarette ads....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!