MOGULS BY THE MILLION

WIT CAPITAL IS USING THE WEB TO TAKE COMPANIES PUBLIC, ALLOWING SMALL INVESTORS TO GET IN ON THE DEAL

One of the best things about being really rich must be how easy it is to get even richer. And this means not the odd $5,000 that earns a cool 18% a year on the eternal bull market (though we're not complaining, either, Mr. Greenspan) but the odd $5 million that returns 18% in four hours in the latest initial public offering (IPO)--as long as you're loaded enough to get offered such a deal in the first place.

This makes Andy Klein angry--or at least aware of a market niche. His company, Wit Capital, which launched last week, is an online...

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