NOW THEY WANT YOUR KIDS

THE GURUS OF SELF-HELP ARE OUT TO HELP BABY BOOMERS RAISE FAMILIES. BUT FIRST, YOU'VE GOT TO GO OUT AND BUY THE BOOKS

In case you haven't noticed, the baby boomers are having families these days. But of course you've noticed. According to the boomer law of cultural tyranny, if the boomers are having families, then we must all turn our attention to the problems of families. Newspapers, magazines, advertising and especially politics are consumed with the subject. Baby boomers have even invented a verb to describe this new craze: "to parent," which suggests the rearing of children is just another one of life's many options--a means of self-fulfillment like mountain biking or enrolling in a clogging class.

With so many affluent, culturally aware...

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