BURGER KING: MAC ATTACK

THE BIG KING TAKES A BIG BITE OUT OF MCDONALD'S

Burger King, long the kid brother to mammoth McDonald's, is teaching its rival a lesson in marketing this month: When it comes to fast food, keep it simple. BK's new Big King, an enormous double cheeseburger launched Labor Day weekend as a rival to the Big Mac, has sold at nearly twice the rate the company expected--about 3 million a day--and stores in Dallas, Miami and elsewhere are selling out. One downtown Chicago outlet upped its order from 2,000 Big King patties the first week to 5,000 last week, and manager Lolita Aldana says lunch lines have doubled. The secret to...

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