HOW THE ONLINE GIANT WILL TAKE ON TINSELTOWN

On a clear day you can just make out the Hollywood sign from Scott Zakarin's office. It's an upbeat omen for the 34-year-old president of programming of Entertainment Asylum, AOL's upcoming "entertainment network." Set to debut late next month on AOL and the Web asylum.com) the site unites pop culture with the mass computer audience in what the company hopes will be the Web's top-rated show. "This could change the world. This could become interactive television. We're on the verge of a Golden Age," spouts Zakarin, with typical Tinseltown understatement.

If so, it's one he helped build. Zakarin, who...

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