DOCTORS' DILEMMA

THE A.M.A. PUTS ITS SEAL ON SUNBEAM PRODUCTS, BUT THE CONTROVERSIAL DEAL PRODUCES A RASH OF PROTEST

It probably looked like a neatly packaged, over-the-counter cure for a financial headache. In need of cash for new public health campaigns on smoking and violence, the American Medical Association decided to turn to the Sunbeam Corp. While best known for its food mixers, blenders and toasters, the Delray Beach, Fla., company also makes medical equipment--thermometers, heating pads and blood-pressure monitors. Under an arrangement that could conceivably net the association millions of dollars a year in royalties, last week it gave Sunbeam exclusive rights to fix the A.M.A. seal on some of the firm's health-care products--and promptly set off a feverish...

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