LOVE ME LEGAL TENDER

IF ELVIS REVOLUTIONIZED POP, HIS ESTATE HAS REVOLUTIONIZED CELEBRITY MERCHANDISING. DEAD FOR 20 YEARS, THE KING IS RICHER THAN EVER

Let's say, just for argument's sake, that you have been bitten by the Elvis bug. You dye your hair black, don a white rhinestone-studded jumpsuit, curl your upper lip into a passable sneer and venture forth. You start the world's 481st Elvis fan club. You print up personalized Elvis stationery and Elvis T shirts, and start a Web page with photos of Graceland. You throw Elvis-themed parties.

Having your way with the image of a long-dead superstar--it may sound like innocent if somewhat obsessive fun. Legally speaking, however, virtually everything you are doing is a form of copyright infringement. If you...

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