"It's true, as you get older, the knees are the first thing to go" reads the tagline above a picture of a toddler in jeans ripped halfway up the leg.
The award-winning ad touts a pair of reinforced rompers by Healthtex, a leading purveyor of juvenile apparel. But the folks who dreamed up the campaign work neither on Madison Avenue nor in the giant agencies of Los Angeles or Chicago. Instead they labor in, of all places, Richmond, Va. Situated among tobacco warehouses and antiques stores, the Martin Agency was once known for regional work, such as its "Virginia is for...
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