WHY MTV DOESN'T WANT BLOCKBUSTER
If synergy is the driving force behind media conglomerates, somebody at Viacom Inc. missed a meeting. When the company's MTV and VH-1 video channels recently sought an online-CD outlet, they passed over corporate cousin Blockbuster Entertainment, the video- and record-store Goliath, in favor of a more popular rival, N2K's Music Boulevard. MTV will also contribute news to the sites and promote them over the airwaves. With the $24 million-a-year online-music market expected to grow to $1 billion by 2000, MTV's abandonment is more bad news for the retail chain. Blockbuster has enough problems in the real...
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