WINNERS & LOSERS
WHAT BECOMES A LEGEND MOST--AND LEAST: THE WORLD OF CELEBRITY PITCHES
JACKIE ROBINSON Fifty years after batting down the color bar, he's boosting the Breakfast of Champions
SENATOR TED KENNEDY He wrote his own role for his debut on TV's Chicago Hope: health-care subcommittee chair
JAMES GARNER No smoke and mirrors as he pushes the patch--he's snuffing out 55 years of puffing
WAYNE GRETZKY His career not yet on ice, the Great One takes heat for puffing on Cigar Aficionado's cover
PRINCESS DI She wants to pull the plug she put in Versace book featuring...