Notebook: Feb. 24, 1997

WINNERS & LOSERS

WHAT BECOMES A LEGEND MOST--AND LEAST: THE WORLD OF CELEBRITY PITCHES

[WINNERS]

JACKIE ROBINSON Fifty years after batting down the color bar, he's boosting the Breakfast of Champions

SENATOR TED KENNEDY He wrote his own role for his debut on TV's Chicago Hope: health-care subcommittee chair

JAMES GARNER No smoke and mirrors as he pushes the patch--he's snuffing out 55 years of puffing

[& LOSERS]

WAYNE GRETZKY His career not yet on ice, the Great One takes heat for puffing on Cigar Aficionado's cover

PRINCESS DI She wants to pull the plug she put in Versace book featuring...

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