BIZ WATCH: Feb 17, 1997

THE DOW LIFTS SOME SPIRITS

Not many packaged-goods makers would get excited over a 0.3% increase in sales, but for the liquor industry it's something to celebrate, albeit quietly. Yes, the figures say Americans increased consumption of whiskey, gin and other distilled spirits ever so slightly last year, breaking a 15-year decline. Some 135 million cases of the stuff went down, according to Impact, an industry trade journal. "With the economy being fairly buoyant, people are in a position to indulge themselves more," says Jamie Prusak, vice president of Schieffelin & Somerset, a liquor distributor. The increase also reflects--note all...

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