MUSIC: C'MON, BABY, LIGHT MY FIRE

CIGARETTE GIANT PHILIP MORRIS GOES AFTER THE YOUTH MARKET BY STARTING ITS OWN RECORD LABEL

We often associate music with the special times in our lives--the ballad that was playing at the close of our high school prom, the love melody at our wedding reception, the trip-hop song that was blaring as we picked up boxer shorts at Banana Republic...

Banana Republic? Yes. If a growing number of companies have their way, there will be a lot more memories like that. Retail chains are working hard to link their brands with the music younger customers want to hear. In recent years the Gap, Banana Republic, Victoria's Secret, the Pottery Barn and others have produced their own...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!