Back in the early 1960s my Sundays at the University of Wisconsin were enlivened by the radio broadcasts of William T. Evjue, founder and publisher of the Capital Times and an aging veteran of the Progressive Era. For me the most memorable of his fulminations came during the Christmas season, when he thundered against the crass commercialization perpetrated by fat-cat corporate greed--followed immediately by his observation that a subscription to the Capital Times would make a splendid holiday gift.
I regarded this instant transformation from preacher to pitchman as tainted by a touch of hypocrisy. But now I realize that Evjue...
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